Canada's Startup expert

I believe the world needs more entrepreneurs & I'm ready to help you start a business.


My name is Roger Pierce and I'm passionate about helping people to start a small business.

And I've helped thousands of people to get started.


While starting and running 14 small businesses during the past 20 years, I've learned first-hand what new business owners need to do to succeed.

How exactly do I help people startup?


I develop advice content. I work with banks and brands to help them engage new and existing small business owners with helpful how-to content, tools and resources.


I speak about starting and running a small business in workshops, seminars and webinars.

I write about starting and running a business on my "Simple Start" blog and columns appearing in major media publications. I'm also the author of a startup book. 

I'm the co-creator of a very funny small business cartoon strip called "Sully's Startup". 

My real joy comes from advising new entrepreneurs in one-to-one consultations, and sometimes, just for fun. 


Click 'More About Me' for additional background.








51 Wolseley Street

Toronto, ON Canada M5T1A3


Telephone direct: 416-302-5251

Toll-free: 1-888-409-0402​

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